TWICE's music video for 'What Is Love?' has officially surpassed 900 million views on YouTube, marking a significant milestone as their first MV to reach this impressive number. Initially released on April 9, 2018, the song has remained a fan favorite and showcases the group's widespread appeal.
Our Take
This achievement is monumental not just for TWICE, but also for the K-Pop industry as it underscores the group's massive global fanbase. As the first of their MVs to reach 900 million views, it speaks volumes about their ability to captivate audiences and maintain relevance in an ever-evolving music landscape.
In the context of K-Pop, reaching such view counts is indicative of successful marketing strategies and fan engagement. TWICE has consistently been at the forefront of innovative content, using various platforms to connect with their fans, which has clearly paid off. This milestone also boosts their status among peers, setting a benchmark for other groups to aspire to.
For fans, this news is a cause for celebration and a testament to their loyalty. It solidifies TWICE's position as one of the leading girl groups in the industry, and it could potentially lead to renewed promotional efforts for the song or even a special celebration for achieving this milestone. Additionally, it may drive interest in their upcoming projects, increasing anticipation for future comebacks.
Lastly, hitting 900 million views could positively influence TWICE's career trajectory by creating more opportunities for international collaborations, tours, and appearances. The K-Pop landscape is heavily driven by digital metrics, and this achievement positions TWICE for future successes as they continue to break records and expand their global influence.
