TWICE leader Jihyo recently delighted fans by posting behind-the-scenes photos from a commercial shoot on her Instagram account. The images, accompanied by butterfly and sky-blue heart emojis, highlight her allure and charisma during the session.
Our Take
This news matters because it offers fans a personal glimpse into Jihyo's professional life, reinforcing her role as a leader and style icon within TWICE. Her ability to captivate both in music and visual presentations strengthens her connection with the fanbase, often referred to as ONCE.
In the broader context of the K-Pop industry, visual appeal is a crucial aspect of an artist's brand. The demand for behind-the-scenes content has surged as fans seek authenticity and relatability from their favorite idols. Jihyo’s photos not only showcase her beauty but also highlight the increasing importance of personal branding in K-Pop.
For fans, this behind-the-scenes content fosters a deeper appreciation for Jihyo's hard work and dedication. It allows them to feel more connected to her journey as an artist, adding layers to their support. Furthermore, as Jihyo continues to shine, it can elevate her individual career prospects and potential opportunities outside of group activities.
