On February 13, TWICE's music video for 'THIS IS FOR' reached over 100 million views on YouTube, solidifying their status as the girl group with the most MVs to achieve this milestone. The video, released on July 11, 2025, took just over seven months to reach this impressive figure.
Our Take
This achievement is monumental for TWICE as it not only highlights their popularity but also cements their legacy in the K-Pop industry. Surpassing 100 million views on a music video indicates a significant level of fan engagement and support, which is crucial in an industry that thrives on streaming numbers and social media presence.
In the context of the K-Pop industry, TWICE's record is a testament to their consistent ability to produce chart-topping hits that resonate with audiences around the world. They have effectively maintained their prominence since their debut, and this milestone reinforces their influence as a leading girl group. As competition in K-Pop intensifies, these types of achievements set benchmarks for others to aspire to.
For fans, this news is not just a statistic; it's a celebration of their dedication and enthusiasm. The milestone is a reflection of the community that TWICE has built over the years, showcasing how their music continues to touch lives. For the artists themselves, this achievement significantly boosts their career momentum, opening doors for more opportunities in music, endorsements, and global engagements.
Ultimately, reaching this remarkable milestone is more than just numbers. It symbolizes TWICE's ongoing journey and their impact within the K-Pop realm, inspiring both current and future generations of artists and fans alike.
