On February 2, SEVENTEEN's music video for “Don’t Wanna Cry” crossed the 300 million views mark on YouTube, making it the first of their music videos to reach this milestone. The track, released in 2017, has garnered immense popularity and is a testament to the group’s lasting impact in the K-Pop industry.
Our Take
SEVENTEEN's achievement of 300 million views on 'Don’t Wanna Cry' illustrates the growing global influence of K-Pop and the group's dedicated fanbase, known as CARATs. This milestone is not just a number; it signifies the song's emotional resonance and the high-quality production that SEVENTEEN consistently delivers. In a highly competitive industry, this success emphasizes the importance of both musicality and visual storytelling in K-Pop. The song, which beautifully captures themes of longing and heartbreak, showcases the group's ability to connect with listeners on a profound level. Additionally, this achievement may encourage the group to explore more diverse musical styles and concepts in the future, knowing that their work has a significant impact. As K-Pop continues to expand its reach, SEVENTEEN's success with 'Don’t Wanna Cry' serves as a reminder of the potential for long-term engagement with music that transcends language barriers. Ultimately, it reinforces SEVENTEEN's position as one of the leading acts in the industry, paving the way for their future endeavors.
