The Korean Business Research Institute has published the brand reputation rankings for girl groups for January 2026. The rankings are based on an analysis of various metrics, including consumer participation and media coverage, using big data collected from December 11, 2025, to January 11, 2026.
---
## Our Take
The release of the January girl group brand reputation rankings is a significant indicator of current trends and shifts within the K-Pop industry. BLACKPINK's continued dominance at the top of the list underscores their powerful brand appeal and the effectiveness of their marketing strategies. As a global phenomenon, they not only excel in music but also in engaging with their fanbase and maintaining a positive public image. The methodology employed by the Korean Business Research Institute, which includes consumer participation and media coverage, reflects a broader understanding of how brand reputation is constructed in the digital age. This highlights the increasing importance of social media interaction and community engagement in establishing a group's standing. Other groups in the rankings will likely analyze this data closely to inform their own promotional strategies, as the competition for fan loyalty intensifies. The spotlight on these rankings serves as a reminder that in K-Pop, brand reputation can be as crucial as musical talent, influencing everything from concert sales to endorsement deals.
