On January 22, BELIFT LAB confirmed that ILLIT will embark on their 'PRESS START♥︎' tour beginning March 14-15 in Seoul. The tour will subsequently take the group to several locations across Japan and Hong Kong.
Our Take
ILLIT's announcement of the 'PRESS START♥︎' tour is significant not only for the group but also for the K-Pop industry as a whole. With the increasing competition in the industry, live tours are a vital avenue for groups to engage with their fanbase and solidify their presence in the market. The decision to include multiple cities across Asia reflects a strategic move to capitalize on the diverse and passionate fanbases in these regions, especially in Japan, which has a storied history with K-Pop. By starting the tour in Seoul, ILLIT is also acknowledging the importance of their home market as a launching pad for their international ambitions. This tour has the potential to strengthen ILLIT's connection with fans and may set the stage for future global endeavors. Additionally, as the K-Pop landscape evolves with more groups emerging, tours like this can help establish ILLIT as a prominent player, providing them with the necessary exposure to thrive in an increasingly crowded space.
