EXO has officially announced the premiere date for Season 5 of their popular travel variety show, "EXO’s Travel the World on a Ladder," which will debut on March 4, airing weekly on Wednesdays. This new season consists of six episodes and is highly anticipated by fans.
Our Take
The announcement of Season 5 of "EXO’s Travel the World on a Ladder" highlights the group's strong connection with their fanbase and their ability to diversify their content beyond music. Variety shows have become an essential part of K-Pop culture, allowing idols to showcase their personalities and strengthen their public image. This season's return is particularly significant as EXO navigates a competitive landscape with many groups vying for attention. The show's format not only offers fans a glimpse into the members' lives outside of their musical personas but also provides a platform for the group to maintain relevance and engagement with their audience. As EXO continues to evolve, this variety show serves as a reminder of their roots and the importance of building a well-rounded brand in the ever-changing world of K-Pop. Additionally, it reflects the ongoing trend where agencies are increasingly investing in variety content to enhance the longevity of their artists' careers.
