ENHYPEN's mini album 'THE SIN : VANISH' has achieved the milestone of 2 million copies sold in its first week, making it their third album to reach this impressive figure. The album was released alongside the title track 'Knife' on January 16, 2026, and quickly garnered significant sales.
Our Take
ENHYPEN's achievement with 'THE SIN : VANISH' is not just a testament to their growing popularity but also reflects the evolving landscape of the K-Pop industry. As more groups aim for high sales figures, the competition intensifies, pushing artists to innovate and connect with fans more deeply. This milestone indicates that ENHYPEN has successfully established a loyal fanbase that actively supports their music. The ability to sell 2 million copies in one week highlights the effectiveness of their marketing strategies and the power of social media in driving album sales. Furthermore, as K-Pop continues to expand globally, ENHYPEN's success could encourage more groups to explore diverse musical styles and concepts, aiming to replicate similar success. This not only benefits the artists but also enriches the K-Pop genre as a whole. As they move forward, it will be interesting to see how ENHYPEN leverages this momentum in their future projects and the lasting impact this has on their career trajectory.
