On February 1, 2023, BTS's music video for 'Save ME' reached over 800 million views on YouTube, making it their 10th music video to achieve this impressive milestone. Other MVs that have also surpassed 800 million views include hits like 'DNA' and 'Dynamite.'
Our Take
The achievement of 800 million views for BTS's 'Save ME' underscores the group's immense popularity and influence in the global music scene. This milestone not only highlights BTS's consistent engagement with their fanbase, known as ARMY, but also reinforces the group's pioneering role in shaping the K-Pop genre's international appeal. Each music video hitting such a high view count is not just a testament to the song's quality, but also reflects the strategic marketing, emotional resonance, and cultural relevance that BTS has mastered. In an industry where visual content is crucial, BTS's ability to connect with audiences through storytelling in their MVs continues to set them apart. As the K-Pop landscape evolves, this achievement may also serve as a benchmark for emerging artists aiming to replicate BTS's success, ultimately pushing the entire industry to innovate further in how music is consumed and celebrated globally.
