On February 2, 2023, BLACKPINK's music video for 'AS IF IT’S YOUR LAST' surpassed 1.5 billion views on YouTube. This achievement comes nearly eight and a half years after its initial release on June 22, 2017.
Our Take
The surpassing of 1.5 billion views by BLACKPINK's 'AS IF IT’S YOUR LAST' is not just another statistic; it underscores the group's monumental impact on the global K-Pop scene and the wider music industry. This milestone demonstrates the enduring appeal of BLACKPINK, who have consistently pushed the boundaries of what a K-Pop group can achieve. As the fourth MV by the group to reach such heights, it highlights their ability to engage and maintain a loyal fanbase over the years, despite the rapidly changing landscape of digital consumption. In a time where music video views can fluctuate significantly based on trends and algorithms, BLACKPINK's sustained viewership reflects a deep connection with their audience. Furthermore, this achievement speaks volumes about the global proliferation of K-Pop; it showcases how artists can break through cultural barriers and resonate with fans worldwide. Such milestones enhance BLACKPINK’s reputation, solidifying their status as one of the leading forces in the industry and setting a benchmark for future K-Pop acts to aspire to.
