October 2025, the brand reputation rankings for girl group members showcase a significant dominance of IVE and BLACKPINK, solidifying their positions in the competitive K-pop industry. The impressive list is topped by IVE’s Jang Wonyoung, followed by BLACKPINK’s Rosé, Jennie, Lisa, and IVE’s Ahn Yujin. This analysis is based on data collected from over 111 million points, highlighting the current trends and movements in the brand perceptions surrounding these iconic figures.
IVE’s Jang Wonyoung Leads the Rankings
The phenomenal Jang Wonyoung of IVE has seamlessly secured the first position in the October 2025 girl group member brand reputation rankings with an impressive brand reputation index of 9,505,533. Despite a slight decline of 3.39% from her previous month’s score of 9,839,311, her consistent appeal and captivating presence continue to resonate with fans and brands alike. Known for her exceptional talent, striking visuals, and charming personality, Wonyoung remains a beloved figure within the K-pop community, reflecting the enduring impact of her work and public persona. Wonyoung's influence is further emphasized by her numerous endorsements and collaborations that continue to elevate her brand within the industry. Her ability to maintain such a high brand reputation indicates strong public support, despite the fluctuations in the figures. Additionally, her participation in various promotional activities enhances her visibility, connecting her with a broader audience and adding to her overall appeal. Undoubtedly, Jang Wonyoung’s top-ranking position is not merely a coincidence; her strategic engagements and authentic interactions with her fanbase play a crucial role in solidifying her status as a frontrunner in the competitive world of K-pop idols. As new trends emerge, her adaptability and dedication to her craft will likely keep her at the pinnacle of brand reputation rankings for years to come.BLACKPINK Members Dominate the Top Spots
Following closely behind Wonyoung, BLACKPINK’s Rosé has maintained her stronghold in the second position with a brand reputation index of 7,731,771. Although she experienced a decrease of 1.86% from 7,877,985 in September, her star power remains unblemished. Rosé’s unique sound, alongside her captivating performances and fashion sense, solidifies her status as a true icon in the industry. Moreover, fellow BLACKPINK member Jennie ranked third with a brand reputation index of 4,540,161, witnessing a significant decline of 37.83% from her September figure of 7,303,134. This drastic drop raises eyebrows but does not diminish her longstanding influence. Jennie’s talent, charisma, and multifaceted career as a solo artist and group member still render her a fillable position among the top ranks. Lisa, also from BLACKPINK, claimed the fourth spot, scoring 3,749,414, which represented a 4.03% drop from her previous month's total. However, her international popularity and engaging persona continue to keep her in the limelight. Jisoo, another BLACKPINK member, rounds out the top group performance, reflecting the consistent appeal of BLACKPINK as both a group and individual icons. Their comprehensive brand presence contributes to their sustained popularity and marketability within the competitive K-pop landscape.IVE's An Yujin Finishes Strong
In fifth place, IVE's Ahn Yujin concluded the rankings with a brand reputation index of 3,644,500. Despite a notable 11.42% decline from her September score of 4,114,497, Yujin’s position among the top five signifies her rising impact in the industry. Known for her versatility as a performer and her engaging interactions with fans, Yujin's journey in the K-pop world reflects a bright future ahead. Amid the fluctuating dynamics of celebrity brand reputations, Yujin’s ability to connect deeply with fans through authentic representation plays a vital role in her continued relevance in the rankings. Her growth as an artist serves as an inspiration to many aspiring K-pop idols, highlighting the importance of resilience in maintaining a strong public image. In this ever-changing industry, the presence of IVE and BLACKPINK at the forefront of brand reputation rankings underlines their impressive ability to capture and retain public interest. With notable performances and strategic engagements, these idols continue to redefine success within the K-pop sector, commanding respect and admiration from fans around the world.In conclusion, the October 2025 girl group member brand reputation rankings prominently feature the remarkable talents of IVE and BLACKPINK, showcasing their influence in the K-pop industry. Jang Wonyoung leads the charge, while the members of BLACKPINK continue to impress fans and brands alike. As the industry evolves, following these idols will provide insights into the future directions of K-pop culture and marketing strategies.
For further updates on brand reputations and the latest trends in K-pop, stay tuned to our blog for more insightful content on idols and their journeys. Keep an eye on how these rankings shape the industry and anticipate the next moves from your favorite stars!

